CONTENT IS KING, BUT THE CROWN IS HEAVY

I help high-growth technology companies build and scale their content marketing initiatives. From crafting foundational materials to assembling top teams, I provide businesses with the expert guidance and hands-on support they need to grow brand awareness and community, teach target accounts to value key differentiators, and create both short- and long-term demand.

HI, I'M RACHEL

After graduating from SJSU with a BA in English and minor in advertising, I started my career in tech on the frontlines of still new and somewhat uncharted content marketing territory.

Ten years later, I’d built multi-channel content marketing strategies, overseen quarterly publishing calendars, and led content teams of 10+ for start-ups that went on to be acquired by companies including SAP, Zendesk, and Citrix.

Along the way, I gained significant product marketing expertise and learned how to ground content efforts firmly in larger organizational and demand gen goals.

I eventually decided to start Content Sherpas and harness my skills, experience, and passion to help high-growth tech companies develop scalable content marketing initiatives.

GREAT CONTENT ISN'T JUST CREATIVE AND WELL-WRITTEN

It also challenges readers to see problems, solutions, and possibilities in a new light. It educates and inspires action. It differentiates your business, drives home market positioning, and delivers on specific demand-generation goals.

While every client is unique and I custom-tailor my approach, here are a few key ways I help high-growth companies succeed:

HERE ARE A FEW SAMPLES OF MY WORK

I’ve written and edited hundreds of blog posts, eBooks, case studies, webpages, and other types of materials.

While I excel at and enjoy learning about new audiences and industries, I have experience creating content for companies in the CRM, project management, data and analytics, identity management, marketing intelligence, customer experience, AI/GenAI, and digital asset management spaces, specifically.

TOFUMerchandisers

Weathering a Recession Storm: Advice from Seasoned Retail Leaders

Retail was hit especially hard during COVID, so giving brands proven and actionable recommendations to help ride out post-pandemic market uncertainty was crucial to earning their trust and their business. I suggested we utilize MakerSights’ fantastic network of advisors and craft their advice into this top-performing guide.

Read here
TOFUSales Teams

Beyond Predictive Analytics: Why the Future of AI in Sales Is Prescriptive

This is a piece I conceptualized and wrote for Base CRM (now Zendesk Sell) amid a major AI push in the sales world. Industry focus was very much on “predictive analytics” — but Base was selling the much lesser-known “prescriptive analytics.” It’s meant to introduce and hype up the topic by contrasting it with more well-known technology.

Read here
BOFUBusiness Intelligence

What’s Possible with Sigma: 8 Analytics Use Cases Customers Love

Part of selling a land-and-expand product is painting the art of the possible. I drafted this piece for Sigma to speak not only to key decision makers ultimately responsible for making the purchase, but also to the multiple influencers usually pulled in during the buying process. It’s used across multiple nurtures and as a follow-up to sales calls with champions.

Read here
RECOMMENDATIONS

RECOMMENDATIONS

Instant content program — just add Rachel. Starting from scratch, she's been responsible for the development of a content program that powers our demand gen operation. She's helped us mature from one-off content marketing to strategic, quarterly-themed campaigns that drive our lead funnel from top to bottom. She accomplishes more with 16 hours a week than any content leader I've ever worked with!

Mike Waite
CMO, SourceScrub

I'D LOVE TO LEARN ABOUT YOUR CONTENT MARKETING NEEDS

Fill out the form or email me at rachel@contentsherpas.com and I’ll get back to you within 48 hours!