Mintlify · Research report
The 2026 State of Knowledge Report
Original research on how AI agents became the majority of readers on docs sites, and what that means for how companies manage what they know.
Explore the findings →Content strategy for B2B tech
Content is king, but the crown is heavy.
I help high-growth B2B tech companies carry the weight. For 15+ years, I've built the strategies, stories, and systems that turn content into pipeline. Now I use AI to get there faster.
Whatever you do, don't call me a writer.
Anyone (and now any agent) can write. The real value of content marketing is deciding what's worth saying, who needs to hear it, and how every piece leads back to what you sell. That's where I come in.
Strategy
Themes that connect the dots across brand, demand gen, and product marketing give every piece a purpose and POV.
Storytelling
Story arcs that teach buyers something new, reframe their challenges, and lead them straight to your solution.
Orchestration
One red thread across campaigns, customer stories, and thought leadership, so every channel flows into the next.
Frameworks
Journey maps, content workflows, brief templates, and playbooks your team (and your AI tools) can actually run with.
The funnel has been dead for years. Your buyers move like a river.
They come from everywhere: a webinar, AI answers, LinkedIn, a YouTube short. Some take a straight shot, some meander. My job is to meet them where they are, pull them into your current, and make sure every message flows into the next.
Services
Strategies, stories, and systems
01
Strategy and themes
A clear point of view and one or two quarterly themes that give every piece a reason to exist.
02
Journey maps and campaign plans
Every asset a campaign needs, mapped to who it's for and where it fits.
03
Content that converts
Blogs, eBooks, case studies and web pages. AI-assisted drafts, human-sharpened arguments.
04
AI content workflows
Agents, briefs and templates that make AI drafts sound like you, plus training so your team knows when not to trust them.
05
Content operations
Calendars, intake and processes that keep content shipping on time, minus the fire drills.
06
Team building
Org design, hiring and coaching for a team of strategists, not just writers.
How I work
Not an agency. An extension of your team.
I work dedicated days each week with every client. I'm in your Slack, your team meetings, and your systems, and I invest in your business as much as you invest in me.
1
Weeks 1-2
Learn the business
I spend the first week or two learning your product and market, talking to the people who know it best, and getting into your systems.
2
Next
Start where you are
Early stage: I build foundational materials and help jumpstart your outbound motion.
Scaling: I audit what you have, identify gaps, and recommend what to improve.
3
Ongoing
Work as one team
From there, I show up like any other teammate: on your calendar, in your channels, and invested in the results.
Work samples
Thousands of pieces. My current favorites.
ThoughtSpot · Interactive tool
Embedded Analytics Build Calculator
Four questions that show product teams the real cost of building analytics in-house, including the hidden work most teams forget to count.
Run the numbers →Wrike · Customer story
OSF HealthCare
How a hospital system's creative team handles 400 requests a month and cut the time it takes to revise and approve assets in half.
See how they did it →MakerSights · eBook
The Modern Merchandising Maturity Model
A five-stage model for moving fashion brands from seasonal, gut-driven assortments to faster releases shaped by what consumers actually want.
Get the framework →Industries
Fluent in B2B tech
Customer relationship management
Collaborative work management
BI and analytics
Identity and access management
Marketing intelligence
Customer support
Digital asset management
Customer experience
Intelligent docs
And more
Don't take my word for it
“Instant content program, just add Rachel. … She accomplishes more with 16 hours a week than any content leader I've ever worked with!”
Mike Waite, CMO, SourceScrub
“Rachel is a brilliant content marketing strategist and writer. The speed at which she can understand new technologies, categories, and markets is remarkable and adds instant value to the internal team.”
Allyson Scott
VP Marketing, Alloy.ai
“She is able to quickly identify content gaps, gauge what is the best use of time and resources, and develop a comprehensive content strategy that drives business outcomes. Not only is Rachel a gifted writer, she's a talented coach.”
Daniel Codella
Sr. Writer, Thought Leadership, BetterUp
“Rachel is not only a phenomenal tech writer with the product marketing and demand gen mindset - her unique super power is that she's also a strategic operator. … [She] was a critical contributor to our success at Wrike and Sigma Computing.”
Cristina Bravo Olmo
VP Marketing, ThoughtSpot
“She transformed the team into a process-oriented, deadline-driven machine. … There's purpose and intent behind everything she does, which makes her an exceptional marketing leader.”
Brianna Miller
Sr. Content Marketing Manager, MURAL
Work with me
Let's make it official.
Book a call and we'll map out what a partnership could look like.
rachel@contentsherpas.com